![]() It means that while they could talk about Hulk’s exploits, they could never really show any flashbacks, as it would just look awkward. Not only did they roughly resemble their actors, but Norton’s Hulk was more of a giant, angry bodybuilder with green skin while Ruffalo’s came off as more Cro-Magnon, like a shaved gorilla. That’s because CGI or not, Ed Norton’s Hulk and Mark Ruffalo’s Hulk were two very different beasts. In another, they just used shots from later movies and hoped nobody would notice. For one, when it came to Incredible Hulk, all it had to show for it was Hulk’s fist bursting through the wall. There were a couple of ads for Avengers: Endgame that included shots from all the previous MCU movies in chronological order. It became easier as the MCU became rich with more and more properties, but early on, it was very much the rage-filled elephant in the room. ![]() It’s not like the MCU acted like Incredible Hulk never happened, but the creators definitely had a tendency to shove it into the corner and be somewhat vague about its existence. It made the least amount of money (about $42 million less than Captain America: The First Avenger, which was the second worst showing), the lead actor was recast afterwards, and its status as a Universal co-production meant that it would be the only movie in the first three Marvel phases that would not get its own sequel, no matter how popular Hulk was in the Avengers movies and Thor: Ragnarok. Now, there are plenty of reasons why Incredible Hulk is the green-skinned stepchild of the MCU. These days, they’re just starting to dust it off as a property with the return of Tim Roth’s Abomination in She-Hulkand William Hurt’s General Ross’ gradually increasing role in the universe itself (he’ll appear in Black Widow and possibly other projects soon enough). Some cogs are bigger than the others, though, and when it comes to “the others,” one can’t help but notice that 2008’s Incredible Hulk is something of a black sheep in the Marvel movie roster. It’s a universe that, for the most part, feels consistent and it builds on itself as each movie feels like an essential cog in a larger machine. ![]() With Avengers: Infinity War and Avengers: Endgame, over a decade of movies came together to pull off one of the most entertaining spectacles of our time. Love it or hate it, one of the things that makes the Marvel Cinematic Universe work is the long term synergy.
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